Rene Wanner's Poster Page
Was kostet Graphik - Design ?
(The cost of graphic design)
H. Hackenberg; Verlag form,
Frankfurt/M (D), fax +49 (0) 69 - 509597 310;
160 pages, 10 color illustrations, 14 x 21 cm; softcover; ISBN 3-931317-29-3; in german; DEM 88 (about US$ 40)
There are no standardized fees for graphic design work in Germany, and each contract has to be negotiated separately.
This book gives advice, to graphic designers as well as to their clients, on what has to be taken into account in a
realistic price calculation, and shows in detail several real life case studies. Included are for example the
different phases of a project, beginning with the first meeting end ending with supervision of printing.
In many countries, this information is distributed by
the professional associations to their members, but this book, despite its high price, seems to fill a real need.
It is already in its second printing.
In the chapter on posters, two examples are given:
- The first is a poster by the well known and prestigious design group Ott + Stein who got 5000 DEM
(about US$ 2500) for the design of an exhibition poster, which is considered a fair price.
- The second example is a bit more complicated, but shows how the return for the graphic designer
can be optimized beyond a relatively modest design fee, by clever marketing for the benefit of all involved parties:
Gunter Rambow received 15'000 DEM (about US$ 7500) for the nine large posters he designed for the theater in
Wiesbaden in 1998/99.
The GGG Gallery in Tokyo became interested in them and produced a special limited edition,
supplemented with 21 more Rambow posters. Twelve of these sets have apparently been sold at a price of
20'000 DEM ( about US$ 10'000) each.
If any of my readers (that means you!) are willing to mail me specific examples of amounts paid for the design of
a poster, if possible together with a picture of it, I will be glad to publish it on Rene Wanner's Poster Page.
Examples from the past are also welcome.
I am sure this will tickle the curiosity of all poster fans about the material wealth of poster designers.
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page last revised on December 19, 2000 / this section is part of Rene Wanner's Poster Page