Europe Today for Tomorrow, international poster contest in Zagreb (HR)
received 2005.03.29 from Tatjana Jallard, Design Manager in Zagreb (HR)
The competiton was cancelled on April 13, 2005, and replaced by a new competition with the same name but different rules and a different deadline.
Title: TODAY FOR TOMORROW
European Competition of Designers on the Visual Identity of Europe in the Future
How to design Europe 2020?
At the beginning of the 21st century, Europe is at a crossroads. What are its options? What will Europe look like in 2020? Who will be deciding on its appearance? Is there only one Europe or several of them...considering... its peoples... its identities... its cultures... its diversity... its states... its environment... its problems... its solutions... its forms... its future... its expectations... Although it is difficult to predict what Europe will look like, to design it is a completely different matter. This competition is aimed at European designers who wish to participate in the process of designing Europe's future.
Dear colleagues European designers, our continent is still in the phase of designing its integrity. We, European designers have the privilege, and maybe even a duty to participate in this process. Graphic design is the most suitable form of communication to overcome linguistic, cultural and civilizational differences between the countries and peoples of this old continent. Historical heritage, as well as the present, provides the basis for the future of the project of the United Nations of Europe, the single currency is already in use and is one of the examples on the way towards that goal. Economic, cultural, entertainment and sporting events already bear the name of this continent, but have not yet been designed in that spirit. Visual communication in all forms of the media and performing arts are an excellent opportunity to execute and carry out this demanding and historical project. Our profession is still not recognized as an important factor in solving this problem and that is why we need to prove ourselves in a creative and ethical manner. The visual concept depends on us, our inventiveness and our creativity. If we haven't yet got the right answers, let us ask the right questions. Maybe only the future generations will be proud of our pioneering contributions and results, which they will be able to use freely. Although graphic designers do not communicate in words, it has been necessary to say this and to thank you for your creative and completely free and original designs dedicated to Europe 2020. I hope this title will be inspirational and encouraging for yet another competition, and for the exhibition which we are organizing and in which we are inviting you to participate.
After the first poster (B1) competition EUROPE 2020, which demonstrated the great interest of our designer colleagues in the future of Europe, it is our duty to continue with this design project of a unified Europe. The new project task would be much more concrete and connected to reality. The first competition showed that designers are willing to think about the destiny of their continent. The new title EUROPE TODAY FOR TOMORROW would open a new question... the Europe we have, and the Europe we want? That would be an opportunity for European designers to adopt a stance towards their continent in a very responsible and constructive way. The current status quo is definitely not at the level that designers in Europe are able to offer. By suggesting changes for the better, designers would encourage European institutions to improve (define) Europe's visual identity at all levels. Design was born in Europe and it is necessary to confirm this once again: precisely now, at the time when European countries are unifying into a new whole by adding diversity of cultures and of historical heritage in a way that gives Europe a strong and prominent place in the world. The basis of the new competition would be subordinated to the new goal; the existing (realized) design would be open to new proposals or re-designs by the designers. Thematically completely open, but defined by civil and public contents everywhere around us, the competition would result in a large number of good standard solutions and proposals by which designers would once again show their professional and intellectual devotion to Europe.
Europe has to design its future or re-design its history in order to be competitive in the future that has already begun. The chaotic picture of communications in Europe can be seen as a confusion of the elements of its historical identity. The integration of countries also means the integration of their identities into a unique picture on which designers would yet have to work. The great men of European culture are the foothold of its identity. This project is MORE THAN DESIGN; it is a project of the Europe of today for a Europe of tomorrow.
Boris Ljubicic, initiator of the idea and president of the Croatian Designers' Society
The Pan European Competition of Designers on the visual identity of Europe 2020 Today for Tomorrow (Europa danas za sutra) is organized by:
HDD - Croatian Designers' Society
Ministry of Foreign Affairs and European Integration of the Republic of Croatia
at the initiative of the Croatian Designers' Society (initiator: Boris Ljubicic, President).
The competition is held under the auspices of the Ministry of Foreign Affairs and European Integration of the Republic of Croatia, and endorsed by the Ministry of Culture of the Republic of Croatia and Delegation of the European Commission to the Republic of Croatia.
O I disagree. I would not prefer my designs to be used for: