The poster works of Chen Zhengda
Edited, designed and published by Chen Zhengda, www.chenzhengda.com, with text contributions by Zhao Yan, Wang Min and Wang Xueqing, Hangzhou (CN) (2005); 76 pages, 22 x 28 cm, about 30 color reproductions, mostly full page; hardcover; ISBN 3-00-015596-1; in chinese and english
Chen Zhengda, picture from the book
As Philippe Apeloig has pointed out to me when we visited the Cassandre exhibition in Chaumont, the great
french graphic designer is often perceived as a mature, experienced artist that created his unforgetable masterworks
at the peak of his career after a lifetime of developing his skills. As a matter of fact,
Cassandre was only 26 when he designed "Etoile du Nord", he made "Triplex" at 29, "Dubonnet" at 31, and "Normandie" at 34.
Chen Zhengda, a graphic designer educated at the China Academy of Art in Hangzhou, is now 27, and his equally well known colleagues from the same institution, He Jianping and Yuan Youmin, are 32, and 33, respectively.
I am not implying that these three young men will eventually grow up to the same size as Cassandre, or that one day their current work will be put in the same class as *Dubonnet" or "Normandie", although I am not excluding it either, time will tell, but a book like this one gives me great joy, and great hope for the future of posters as a medium, and shows that the pipeline of graphic expression has obviously not dried up, and that even today some young artists are able, and eager, to follow in Cassandre's footsteps, at the same age that he started his career.
Chen Zhengda's book is a review of his poster work since 1999, supplemented with articles by his teacher Zhao Yan,
by Wang Min, the President of the Design College of the China Central Academy of Fine Arts in Beijing, and
by Wang Xueqing, Vice President of the Design College at the China Academy of Art in Hangzhou.
In addition, it has a short biography with an impressive list of international exhibitions in which he has participated,
and the publication is also the catalogue of a personal exhibition in March 2005 with 50 posters at the Confucian Temple Gallery in Hangzhou.
Most posters can also be seen at Chen's web site www.chenzhengda.com, one of the
best graphic designer's sites I know, especially usefull for it's blog which I consult almost daily. In addition to his BA degree in graphic design, Chen also has an MA degree
in multimedia and web design, so his page, and the book, reflect favorably on the quality of education at the China Academy of Art.
The following texts are from the chapter "Excerpts from Chen Zhengda´s notes"