Exhibition poster by David Torrents
DISSENY HUB BARCELONA. Espai
OPENING NEXT JUNE 29th, until August 28, 2016
Hours: Tuesday to Sunday from 9 to 20pm
POLSTER is an exhibition curated by David Torrents and Marc Marti, and produced by the the firm Marc Martí. It reflects on the place of the poster in our city. It involves the participation of 25 designers and design studios, that are loaning recently produced posters.
In the city, hanging phrases on the walls cohabitate with us in the form of posters, calling collective attention to events, waiting to be read by people moving in a hurry. Certainly the city moves with a constant pulse, while these words watch us from the corner of their eyes attentive to whether we have read them. The posters are there, hung haphazardly, because they form part of an exhibit that changes its skin constantly.
Polster. The pulse of the street poster proposes a dialogue between the posters usually found hanging on the "pirulis" of the city and those that have never been hung in the urban environment: the latter is an introverted poster that has not been dirtied by the lost looks of the neighborhood, it's a sedentary poster of limited issue. Whether found in the digital depths of the social networks or visiting the closed space within immaculate galleries, this type of poster does not imagine itself read in the open air; it's not printed on paper, and is only distributed on digital media.
The exhibition will change every week because the firm Marc Martí will hang new posters on a four meter long wall installed in the Design Hub Barcelona. The posters will be hung in the same manner as the company has done on the "purilis" of the city over the course of more than 40 years. Along this wall there we propose an unusual relationship not seen otherwise in reality; there will be an intermingling on the one hand between street posters and on the other, gallery posters. Two ways to understand this format in one same space.
Street posters are hawkers with more informative and surely more commercial aims. On the other hand, gallery posters are metaphorical, introverted and with a less popular code that anticipate being deciphered by a specialized readership. The latter does not approach the sale of any product or event but rather often involves a social, political or cultural debate.
We realize that this medium remains the same as always while also changing in terms of status and far from waning it's living a new period exploring new territories far from the strictly urban character. Polster. The pulse of the street poster invites us to reflect on the situation and the future of this medium in the 21st century.
Biographies
Besides his business activities, Marc Martí has always had a close relationship with collectionism, an activity that he began to practice when he was just 10 years old.
His collection is dedicated to the world of advertising and graphic arts, principally that which is Catalan and Spanish, and mostly paper. He has more than
60,000 different examples, ranging from 1860 to the present.
The posters in his collection have traveled around the world, and have been exhibited in museums, foundations and diverse institutions, as well as having been published for didactic and dissemination purposes.
David Torrents is a multidisciplinary designer based in Barcelona, with experience in both commercial and non-commercial projects, often closely related to culture. He has been making posters since he was small and read then along the street on his way to school. His posters have been awarded prizes and exposed at different international festivals. This is the first exhibition he has curated with Marc Martí with the aim of disseminating contemporary posters in our city and the world.
Guest designers: Andre´s Requena, Andreu Balius, Atipus, Atlas, Bendita Glo`ria, Bildi, Bisgra`fic, Carles Murillo, David Ricart, Forma&Co, Gon~iStudio, Hey Studio, Iban Ramo´n, Jordi Duro´, Jordi Rins, Juan Cardosa, Ladyssenyadora, Lo Siento, Marta Cerda`, Mot, Mucho, Opisso Studio, Pep Carrio´, Run, Toormix.
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