Hangzhou Phoenix Creative International is located next to the Xiangshan Campus of the China Academy of Art. It is the most influential creative park in Hangzhou, China. Since 2008, when there was the successful Phoenix Design Festival, the park has made efforts to present professional events of culture and creativity.
Regarding the details of the workshops, please see the information below and on our website www.phoenixdesignsummer.com.
Design Summer -- Phoenix Design Workshops
Hangzhou 2010
This summer, say goodbye to your nap in the afternoon; This summer, join Phoenix Design workshops with students around the world in design field; This summer, come to Hangzhou! Come to Phoenix for "Design Summer! "
Being in the generation that information had been popularized, the spacial distance between two areas seems to be neglected, as if we could hear the breath from each other easily, no matter you are in Europe or Asia. This summer, there are international design classes in Hangzhou. Young design friends who share the same specialty, same interest, and the same dream, will have the opportunity to get together. Even if they are from different nationalities, having different cultural backgrounds, and speaking different languages, they can explore the contemporary features of design in both natural and cultural landscape.
The content of Phoenix Design Workshops include the similarities and differences between the eastern and western design classes in the contemporary world, the applications of knowledge from design classes, the present competitive situation of design, the relation between design and commerce, the transformation of design style, the background of the ideological trend of design, the influences of cultural languages on appreciation of beauty etc.
All lecturers of the workshops are outstanding designers who were born in the 70s and 80s. They not only have teaching experience, but also insight into the movement of the design market, as they work as independent designers. Despite their fame and own achievement in the professional field, they still have to face some difficulties. Those designers are going to share their unique professional views on practical experience with the students this summer.
In 12 days, you can experience life because of design; you can enjoy the diversity of design, sunshine, arts, and modern vitality.
Workshop 1: Poster Design
Content:
Creating posters with cultural or ideological topics; designing with only few colours; reduced content-based design; inputs about swiss graphic design.
Lecturer: Eric Brechbuehl, Swiss
Eric Brechbuehl
1977 Born October 3rd in Sursee/Switzerland
1990 Foundation of (Mix Pictures),an organisation for short film productions and cultural events
1994-1998 Apprenticeship as a Typographer in Lucerne
1998-2002 Graphic Design Studies at Niklaus Troxler in Willisau
2002 Internship at Meta-Design in Berlin
2003 Foundation of own Graphic Design Studio (Mixer) in LucerneAwards
2002 Design Prestige-International Awards for Design,Brno
Gold Prize ,Student Section,Korea
2003 Bronze Prize ,Cultural Posters Section,China
2004 Honoured Prize of Jozef Mroszczak,Warsaw
Red Dot Award:Communication Design (with distinction).
Workshop 2: Design Concept
Content:
Nowadays, design projects are toward diversity, comprehensive development; hence, designers in projects usually face the cooperation with other industries, such as architecture, media, and modern arts, business marketing etc. Under the current trend, how does design cooperate with other industries? How do we remain the value of graphic designer during the process of projects? In the workshop for design management, it will analyze the cases in foreign countries and China to experience the following situation: how to organize brand design and information design; studying for creative ideas within brand design and information design; how to read the actual function of data in design; discussing the importance of details and of forms in design; studying for the unique design and unified rules for managing logo, layout, poster, icon, audio, visual and other media.
Lecturer: Jianping He (Germany/China)
Jianping He was born in 1973, China. He is now living in Berlin, working as a graphic designer, professor and publisher.
He studied graphic design at the China Academy of Art, Hangzhou, the Berlin University of Arts and Free University of Berlin. He has been teaching in the Berlin University of the Arts, employed as a guest professor of the Hong Kong Polytechnic University and the China Academy of Art Hangzhou.
He was also a member of professional examination association, school of design, ESAG, Paris. His design pieces had awarded the silver medal at the 2nd Ningbo International Poster Biennial, China(2001); the silver prize at the International Poster Biennial in Warsaw(2002) ; the First Prize at the Lahti International Poster Biennial in Finland(2005) ; the silver prize at the International Poster Trinnial in Hong Kong(2004) ; the Golden Bee Awards in Russia (2007) , the silver prize at the New York ADC(2008); the Award for Typograpic Excellence; TDC New York in USA and TDC Tokyo in Japan(2007-2009) ; the bronz medal of HKDA in Hong Kong(2009) etc. In 2006, he received the German Ruettenscheid Poster Prize in Essen.
He has been one of the judges in the international committee for 100 best Germany posters, the International Biennale of Theatre Posters Rzeszow, the International Poster Biennial in Warsaw, Poland, and the Ningbo International Poster Biennial, etc. He is also the member of the AGI.
Workshop 3: Illustration Design
Content:
illustration goes art goes graphic design.
Building abstract worlds/feelings from few information.
big vs small, detailed vs minimal. etc.
put your personality into your work…
Lecturer: Jacques et Brigitte / Brigitte Speich+ Jacques Magiera Swiss/Germany
Brigitte Speich
1994-1998 Study at Hochschule fuer Gestaltung und Kunst Luzern, Swiss/ Visual Communication
1996 Internship at Studio of Illustrator Anke Feuchtenberger in Berlin
1998-2000, Study at Hochschule fuer Grafik und Buchkunst in Leipzig/Illustration (with Prof. Volker Pfueller und Rudi Baur)
1999-2001, Art Director and Co-publisher of Kunst- und Kulturmagazine berliner
Since 2001: independent graphic designer and illustrator in Berlin/Germany
Since 2006: Membership of Create Berlin
Since 2007: Gastprofessor at Kunstfachhochschule Nordwest in Basel, Swiss
www.jacquesetbrigitte.com www.brigittespeich.com
Jacques Magiera
2000-2004 Study at Design School Biel/Visual Communication, Swiss
2004-2005, internship in Berlin
Since 2005: independent graphic designer and illustrator in Berlin/Germany & Basel/Swiss
Since 2006 Membership of Create Berlin
2006, Establishment of Fashionabels jacques et julien
Since 2007 Gastprofessor at Kunstfachhochschule Nordwest in Basel, Swiss
www.jacquesetbrigitte.com
www.materia.li
www.jacquesetjulien.ch
Awards
Special Award for innovative Design, Lead Awards 2001, Akademie Bildsprache Hamburg. Winner of Print magazin´s European Design Annual, 2007
Exhibitions
2005 wild, wild east at the museum of modern art, Leipzig
2006 create Berlin at Moda Donna, Milano-Italy and Spiral Garden, Tokyo-Japan
2006 what makes Berlin addictive? Vanguard Gallery Shanghai zur Design Biennale
2007 The Black Wave Designmai Berlin-Germany
2007 what makes Shanghai addictive? Rodeo at Kuppelsaal, Postfuhramt Berlin
2007-2008 Glitz and then some at Schloss Pueschow, Gallery "das Geschaeft" Munich and Gallery "ybdd" Berlin
2008 fleet in being together with the Fashion-Label "Smeilinener" at the Showroom create Berlin
Workshop 4: Photography
Content:
A Practical Introduction to the Professional Workflow of Studio and Outdoor Photography.
The workshop will guide students through all steps of a professional workflow for photographers. The goal is to provide students with the necessary information and technical skills to carry out their own projects as visual artists. The seminar will cover portrait, product and landscape photography. Depending on the needs and wishes of the participants this list may be altered or extended.
Working in groups and individually, students will learn to organize and conduct a shooting as well as accomplishing the post-production and presentation. The workshop contains: use of the camera, studio and lighting equipment, organization of data, color management, retouching and presentation.
The seminar is suitable for beginners as well as advanced users. In order to participate, students are required to bring a digital SLR and accessories (lenses, battery, memory card, card reader, if available external flash) to class. Bringing a laptop with photoshop installed is not obligatory but recommended. If necessary, students can also use a manually adjustable camera or rent a camera for a fee.
Lecturer Philip Birau Germany
Philip Birau
Born January 28, 1981 (Bremen)
Occupation Freelance Photographer (Portrait / Fashion / Commercial)
Education Freie Universitaet Berlin, Germany
University of Warwick, UK (DAAD Grant)
University of the Arts Berlin, Germany (Guest Auditor)
English / Literature / Photography
Selected Clients Artnews.org
Berlin Media Professional School
Freie Universitaet Berlin
German Federal Employment Agency
Hesign International
Senfkorn Film Production
University of Art and Design Halle
www.philipbirau.com
Workshop5: Font Design
Content:
LATIN-HAN
Typeface Design at the Crossroads!
Two weeks focused on typeface design! This workshop is concerned with the basics of digital typeface creation with FontLab. We will use practices of hand-lettering to generate modular concepts of creative Latin-Chinese typefaces based on the idea of interculturality.
Lecturer: Roman Wilhelm Germany
Roman Wilhelm, *1976 in Germany
Academic Experience
1998-2004 Communication design studies at the Burg Giebichenstein University of Art and Design Halle (Saale), Germany
Degree: German "Diplom", 2004
2006-2009 Master Class "Type in the Field of Digital Media", Prof. Fred Smeijers, Academy of Visual Arts, Leipzig, Germany
Degree: "Meisterschueler", 2009
2007- Participant of the international research project "Multilingual Typography" at the design2context
research institute, Zurich Academy of Arts, general lead: Prof. Ruedi Baur
2008- Teacher of hand lettering (basic studies of typography) at the Burg Giebichenstein University of Art and
Design Halle (Saale), Germany, Department of Communication Design
Workshops and lectures at Berlin (University of the Arts, TYPOBerlin Conference); Leipzig Academy of Visual Arts; University of Art and Design Halle (Saale); School of Design, Hong Kong Polytechnic University; Seoul National University; Nanjing Art Institute
Scholarships and Awards
2004 Postgraduate scholarship of Saxony-Anhalt
2009 Ars Lipsiensis, Dresdner Bank Leipzig Art Award
Professional Experience
2002 Internship, German Delegation of Industry and Commerce, Shanghai
2005- Art Director, INSIDE A Communications AG, Berlin & Beijing;
freelance graphic designer, Berlin, workfield: Euro-Chinese communication, bilingual typography
2007 Art Director, Info Town Media, Beijing
Exhibitions (selected)
2004 "Daole! Arrived!", book exhibition and lectures, Room With a View Gallery, Shanghai
2005 "Mayflies-young illustrators in Germany", AGI congress, Berlin
2008 "Shanghai (Urban Public) Space", Land's End, Hamburg, "Global Echibition of Characters", Nanjing Art Institute
2010 "City Moves", Asia Unlimited, Berlin
Workshop6: Magazine Design
Content:
"Create your own free-paper in a week"
Brief
Students are asked to create a new "free-paper". Instead of redesigning an existing magazine, you are encouraged to develop your "free-paper" on any subject you like. There is no limit on the topic but you are requested to propose a "theme", which can be extended into several continuous issues.
The "theme" comes from your specific angle towards your subject, what we are looking for is the editorial direction to the selected subject, not the consumer magazine style. The biggest challenge is you are not only the art director but also the editor-in-chief for the magazine. You are able to demonstrate the editorial point of view and develop appropriate content for your magazine.
Task
Students are requested to deliver the free-paper naming, format and theme for 3 continuous issues and select one issue to be done and presented in the finished dummy with appropriate content.
Lecturer: Javin Mo Hongkong
Javin Mo is a Hong Kong based graphic designer and founder of milkxhake. He was invited to join FABRICA, the Benetton Research and Communication Center in Italy from 2004 to 2005. In 2005, he re-initiated milkxhake as one of the most energetic design collective in Hong Kong.
Javin's works have been selected for numerous international design awards including the Tokyo Type Directors Club Awards, Hong Kong Designers Association Awards and Graphic Design in China. In 2006, he received the Young Guns 5 Award by the New York Art Directors Club and 2 merits awards at the 86th New York Art Directors Club Annual and the British D&AD Awards in 2007. His works have been widely published in design magazines and journals internationally. In 2008, he edited his first title, 3030: New Graphic Design in China published by 3030 Press. Since 2009, he has involved in the creative and design direction for Design 360°, the only bilingual design magazine published in Guangzhou, China.
www.milkxhake.org
Workshops period:
Aug.2nd, 2010 - Aug.13th, 2010 (or, Aug.12th, 2010)
Workshop 1: Poster Design
Opening hour of studio: 8.00-12.00
Class Time: 9.00-12.00
Workshop 2: Design Concept
Opening hour of studio: 13.00-17.00
Class Time: 14.00-17.00
Workshop 3: Illustration Design
Opening hour of studio: 8.00-12.00
Class Time: 9.00-12.00
Workshop 4: Photography
Opening hour of studio: 13.00-17.00
Class Time: 14.00-17.00
Workshop5: Font Design
Opening hour of studio: 8.00-12.00
Class Time: 9.00-12.00
Workshop6: Magazine Design
Opening hour of studio: 13.00-17.00
Class Time: 14.00-17.00
During the workshop period, the following lectures will be held:
(Arrangements are to be confirmed. There will be further announcements.)
More (Shanghai)
Ken - Tsai Lee (Taiwan)
Aaron Nieh (Taiwan)
Bob Chen (Hangzhou)
Youmin Yuan (Hangzhou)
Kuo - Yu Huang (Taiwan)
Sens Group ( Ningbo)
Zhi - Zhi Liu (Beijing)
Organizer: Phoenix Creative Park
Co-organizer: hesign, Hangzhou Four Zero Art Space
Supporter:
Berlin University of Arts
State Academy of Art and design stuttgar
Nanjing Arts Institute
Zhejiang Gongshang University
Taiwan Normal University Department of Visual Design
Ling Tung University
Tainan University of Technology Department of Visual Communication Design
Nation Kaohsiung Normal University Department of Visual Design
SHU - TE UNIVERSITY
Language: English and Chinese (simultaneous translation)
Target group: professional designers, design teachers, design graduates, university students in design, the post-gradates, and design amateurs. As six workshops, poster design, design concept, illustration design, photography, font design and magazine design, are to be held at the same time, students can only choose one workshop for learning.
Fee: RMB 3,500 each for students from mainland China; USD 515 each for students from Taiwan, Hong Kong, and other region.
The deadline of registration: June 30th , 2010
Location: A5F. 310024, Central Plaze of Phoenix Creative Park No.1, Creative Road, Zhuantang Street, Hangzhou City
Website: www.phoenixdesignsummer.com
Contact person: Miss Vivian Lee
TEL: 0086-(0)571-8709 8605
E-mail: vivian@phoenixhangzhou.com
Public Transportation : No.308 Bus to Phoenix Creative Park (the south 1.5km from Xiangshan Campus , China Academy of Art Hangzhou )
Other Information:
Some facilities of the park are recommended by the design workshops. Please refer to it as below. However, the fees are charged by the individual organizations:
A. Meals: Phoenix Creative Park Restaurant. Offering regular meals, RMB10/person
Open Time: lunch 11.30-12.30; dinner 17.00-18.00
B. Accommodation:
Option 1: Creative House Youth Hostel; offering around 20 rooms, 40 beds, which 2 beds per room. Charge RMB40 per bed/day. The room includes air conditioner, heater, free broadband internet etc, but withou telephone & TV; In public area, there are tumble, microwave, refrigerator for free. (Due to limited beds, if it is not scheduled, please forgive me.)
Option 2: Creative House Youth Hotel; offering around 18 rooms, 36 beds, which 2 beds per room. Charge RMB65 per bed/day. The room includes air conditioner, heater, free broadband internet, TV, domestic direct-dial telephone ect., (Due to limited beds, if it is not scheduled, please forgive me.)
Option 3: Zhejiang Holiday Star Hotel, has standard rooms, big bed rooms, etc., with price 180 RMB / day (standard room per two beds, each charging RMB90 per bed / day). The hotel is equipped with central air-conditioning; provide 24-hour hot water; free broadband (fiber optic) Internet access; digital TV on demand; domestic and international long-distance direct-dial telephone. Business hotels where there are multi-functional conference room inside the building. Nearby has restaurant, banks, large-scale shopping mall, KTV, KFC and other supporting.
C. CAFE BAR, convenient store(12hours) etc. inside Phoenix Creative Park
Procedure of registration:
1. Fill out the registration form of "Design Summer" and Agreement for workshops
(The registration form and agreement could be downloaded at www. phoenixdesignsummer.com, or you could take them by sending an e-mail to Miss Lee, vivian@phoenixhangzhou.com)
2. After completing the forms and Agreement, you could send an e-mail to Miss Vivian Lee ( vivian@phoenixhangzhou.com) or send to Miss Vivian Lee, "Design Summer" A6F. Central Plaze of Phoenix Creative Park No.1, Creative Road, Zhuantang Street, Hangzhou City by post mail .
3. Payment should be remitted to the bank account of Phoenix Design Workshops Hangzhou 10. ( please refer to the Agreement)
4. As soon as the payment and the agreement are confirmed by "Design Summer", the registration is completed.