Rene Wanner's Poster Page
Leonardo Sonnoli's talk in Tehran
April 24, 2005, received from Majid Abbasi and Leonardo Sonnoli
Leonardo Sonnoli's poster for the talk
Detail from upper right
Leonardo Sonnoli gave a lecture on April 17, 2005, at the University of Tehran with the title "From left to right and
back", following an invitation of the iranian graphic design group "The 5th Color" in association with the
Visual Communication Department, Faculty of Fine Art.
His lecture presented the cultural roots therefore the history. It also
represented the writing system therefore the letters. The topic is the
history and the letters as method to design and presented in five
chapter as follows:
"It is not interesting my work but the method I followed. Even if our
two cultures are deeply different the approach could be the same.
To go safely ahead it is necessary to look at our past to start an
evolution of it, instead than a revolution. There is no tree growing
without deep roots."
- Esprit de Geometrie: The geometric approach and the sans serif types
- Backgrounds advantage: The importance of the 20th century art
- God save the types: The importance to know the own origin
- Typo-Idea: Unreadable, three-dimension experimental
- Letters to the sender: quotations, tributes and copies
Leonardo Sonnoli showed his roots and source of inspiration.
Please see the 5th Color web site for more pictures,
or Bijan Sayfouri's exhibition poster or the entry in the SocialDesignZine Blog.
page created on April 24, 2005 / this section is part of Rene Wanner's Poster Page