Competition poster by Gustavo Morainslie
Responsible handling of plastic waste
Brief
Plastic is everywhere around us in our everyday routine, we use it for a variety of products and packages that make our lives easier, safer and cheaper. Unfortunately that entails a serious drawback: plastics pose a serious threat to the environment.
Have you ever wondered where does all the plastic that you use daily ends? All those plastic grocery bags you get, even when you buy a small item; all those “green” water, juice and soft drink bottles; all the packaging from products you buy; and worst of all, all the takeout containers made of expanded styrofoam, which unfortunately are used by the smallest food stalls and also by the biggest restaurant and hotel chains.
Well, the problem is that plastics are derived from petroleum, and do not biodegrade; instead they photo-degrade, the action of UV rays breaks them down into small pieces that can last 500 to 1,000 years in different physical states. Virtually all of the plastic that has been manufactured still exists, except the ones which have been incinerated; releasing even more toxins into the environment. In response to where does it end: A lot of plastic is recycled, -of course it helps if consumers do their part by separating and disposing of waste properly- but, a lot too is discarded carelessly. Plastic bags and styrofoam packaging are very light and the wind carries them for long distances. They are also are very fragile and break easily, ending up being mistaken for food by many animal species, which in the worst scenario will suffocate and die by plastic ingestion (worth looking at the photographs of Chris Jordan on plastic in the stomach of animals), in the best scenario toxins will return to you through the food chain.
These residues can cross the ocean, ending elsewhere, usually somebody else ?s home. Currently there is a “mass” of garbage 2 times the size of Texas circulating in currents between the ocean. Invisible waste to the people that generate it, but very problematic for the recipients. A notorious example is the community of Mahahual in southeastern Mexico. where plastic waste from around the planet pollutes the beach, a serious issue for local people.
To get some examples of actions for water sustainable use, visit: www.segundallamadaeng.wordpress.aim/actions
Bases
Participation is open to professionals and students within the
areas of design, visual communication and related careers.
The proposals will undergo a pre-selection process by a committee composed of 25 professional graphic designers, visual
communication, and sustainability experts. (This committee
will be announced on Segunda llamada's website prior to the
closing of the competition).
Jury
The finalists proposals will be judged by an international jury
comprising
Annie Leonard / United States
Alice Drueding & Joe Scorsone / United States
Robynne Raye / United States
Gabriel Martinez Meave / Mexico
Miguel Arzate / Mexico
Chaz Maviyane Davis/ Zimbabwe
Parisa Tashakori / Iran
Mark Gowing / Australia
Jerzy Skakun & Joanna Górska / Poland
Rodrigo Zenteno / Bolivia
Andrey Logvin / Russia
+ Jury to be confirmed - Natura Mexico
+ Jury to be confirmed - Autonomous Metropolitan University
Detailed information about the jury members:
www.segundallamada.com/jurado-2013
Works will be assessed according to the following concepts:
- Concept originality
- Graphic Quality
- Message conveyance clarity
Entries Receipt
Participants can upload a maximum of 3 proposals (single or
conforming series).
Proposals must be uploaded trough the following link: www.segundallamada.com/upload From Wednesday May 15th, until Sunday June the 30th 2013 at 23:59 of Mexico city time CDT (GMT – 6hrs)
Specifications
To participate in the competition, participants will send their
entries including the following:
A) POSTER
Size: 60x90cm (3545 x 5313px – 150 ppi)
Vertical format only. Black ink or grayscale,
JPG, Grayscale mode, not heavier than 5MB.
B) LOW RESOLUTION POSTER
600x900px – 72ppi JPG, Grayscale
C) BRIEF JUSTIFICATION
500 characters maximum. Without name or alias.
D) CONTACT INFORMATION AND SUSTAINABLE ACTION PROPOSAL
Full name, age, address, zip code, country, telephone number,
e-mail address and a proposal of a sustainable action for responsible handling of plastic waste which the participant commits to undertake in his/her daily life.
If an entry does not consist of all four parts, it will not be considered for the competition.
Anonymity
Works shall not bear any signature, alias or author’s credit.
Participant’s posters and contact information will be kept
separately, and will only be gathered together after the
Jury’s final decision.
To maintain the participants anonymity and a transparent
judging process, POSTERS MUST BE ORIGINAL WORKS CREATED SPECIFICALLY FOR THIS COMPETITION and must not be
published or submitted to previous competitions, projects
and exhbitions; neither to personal websites, blogs, social
networks or any other digital media before the final results
are announced.
Violation of this rule will result in immediate disqualification.
Restrictions
Selected and winning posters which include text must be in
spanish for the local exhibitions. However, we accept posters
in english language and will notify and help winners with the
translation if needed. Please do not send your proposals in
any other language as they will be disqualified.
Posters will not include any logo of companies, services, products
or organizations. Logos of the organizers are neither required
(Segunda llamada, UAM and Natura México). This information
will be further added only to the winning proposals.
Participants will be liable for the work origin and, if including someone else’s work or non-original themes, these should
count on the creator’s authorization.
Submitted posters will be relevant to the brief in order to be
eligible to participate. Posters which do not meet the aforementioned criterion will be excluded from the competition,
upon the jury’s best judgment.
Selection and Awards
The Pre-Selection Committee will select 200 finalists who
will be evaluated by the international jury.
The jury will select 40 finalist works to become part of a
poster itinerant exhibition and the publication of a catalogue.
Three first awards and honorary mentions will be granted
upon the jury’s decision.
The catalogue will be freely distributed to selected participants, requiring them only to pay for the shipping costs.
Results will be published on Tuesday, October 1st, 2013 at 4pm
of Mexico city CDT (GMT – 6hrs) trough Segunda llamada's social networks and at www.segundallamada.com
Rights and Dissemination
Segunda llamada is a non-profit educational and awareness
project; therefore, participants will assign their exhibition, disemination and reproduction rights through the website of
Segunda llamada, printed media and exhibitions.
Each participant will maintain his/her author’s rights and
will receive full credit on the corresponding posters or technical records.
Organizers will not use the designs for commercial purposes without the previous written authorization of the
respective authors.
Final Clarifications
Segunda llamada, Universidad Autonoma Metropolitana, and
Natura Mexico may not necessarily agree upon the opinions
and standpoints conveyed on posters and these will be the
sole and exclusive responsibility of their authors.
Any situation not provided for on these bases that may arise will be resolved by common agreement by the jury's members.
Credits
Segunda llamada is a non-profit social and environmental
awareness project.
www.segundallamada.com
COORDINATED and MODERATED by:
Gustavo Morainslie
gus@segundallamada.com
COLABORATORS
Damaris Caballero
Regina Olea
Maria Isabel Mota
With the support of:
UNIVERSIDAD AUTONOMA METROPOLITANA
Unidad Azcapotzalco
Research and Knowledge Department
Dr. Marco Ferruzca Navarro
M.D.I. Alejandro Ramírez Lozano
Environment Department
M.D. Verónica Huerta Velazquez
D.C.G. Alma Olivia León Valle
NATURA
MEXICO
Sustainability Area
Javier Herrero
STORY OF STUFF
Bill Walker & Annie Leonard
YIWA PUBLICITY
Bruno Contreras
Graphic Design: Gustavo Morainslie
Please do not print this document. Help us distributing it
digitally.
For more news and useful information related to the subject: follow us on twitter@segundallamada and facebook.com/segundallamadamx
Mexico city. March 2013
SEGUNDA LLAMADA
Sustainable actions far a better future.
www.segundallamada.com